McCann Erickson Paris: Green in the green

The French social advertising urges to be "more legible" with dust.

Green dust in the green container!

Not all is fine in the Danish kingdom — and in Europe, similar, quite often miss by a garbage tank. With a view of increase of "garbage literacy" Parisian office McCann Erickson has developed the scale advertising campaign including printing and ambient means for the mayoralty of Paris.

Yellow dust in the yellow container!

Painted in colours of corresponding containers (green — for a food waste, yellow — for industrial) the dust urges Parisians to sort dust correctly. Thanks.