Campaign for gathering of books for children

Canadian agency Bleublancrouge has created a spot and prints to campaign "The Gift of Reading" on gathering of books to requiring children. This year agency Bleublancrouge has joined struggle against illiteracy and narrowness of private worlds of some children.

Food for our imagination

Gaëtan Namouric, Executive Vice-President and Creative Director: "In Quebec there are children who in general do not have any new book. Reading is a food for our imagination. And when the child does not have possibility to read, the world grows dull... This improbable injustice should mobilise people and the organisations, working in culture, media and advertising. What will be our future if people do not understand our messages?"

Defective fantastic heroes

The spot and prints in which to us show the sick, old and unfortunate Cinderella, Peter Pena, the Gnome and other well-known heroes of the best children's fairy tales is a metaphorical illustration of the future of human culture and inferiority of consciousness of the person.

Campaign slogan: "When we do not read, the imagination disappears".