As a house of cards

Last winter agency Leo Burnett London has started, perhaps, best spot devoted to consequences of world financial crisis in the Great Britain.

Welfare fund Shelter, dealing with problems of the homeless, has told in a spot «House Of Cards» about the homeless by means of a magnificent drawing and a track «Videotape» groups Radiohead.

The Card House

The spot «House Of Cards» has been directed on paying attention to a fragile and unstable situation with habitation in Britain now, that in the near future many and many people can be moved from the houses, on that those who has seen a spot, have offered money in fund Shelter which can help the homeless. The present and future.

In a spot city quarter as though from a window of a train passing on an embankment is shown. The part of houses this quarter is made of playing cards which start to be scattered.

Real crisis of habitation

«Approximately 75,000 houses will be withdrawn for non-payments this year. And about two millions families expect social habitation. Habitation crisis is real. Please, help us to help people and support».
The spot has received silver in Cannes, NYF and on Clio, gold on ANDY and ADC.