Them cars do not interest

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Sad creative on a theme of children's death rate on roads from Belgian agency Happiness.

"Children see road in another way" — such sense accompanies the public message of the organisation with the sad name "Parents of victims of car accidents".

To kids the road looks diferent

Balloon

Basketball ball

Football ball

Attention — children!

Belgian agency Happiness has shown, how "in another way" to children the road sees: having played, they see cars which have hidden behind balls and a balloon.
Printing campaign calls drivers for cautious driving in places where there can be children.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

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