The most effective proof for smokers

In Singapore agency DDB Worldwide have found a new effective horror story for smokers. Really terrible.

Antinicotinic campaign

They have fairly decided, that the maximum effect for smokers persuasive words of Singapore Ministry of Health, not abstract photos, and demonstration face to face the real probable consequences of smoking possess not.

Smoking — the reason of cancer diseases

In business and shopping centre of Singapore some days people could see the doctor, the nurse and the person in an invalid carriage with an inscription «Smoking is the cancer reason». The person looked not in the best way, that is not surprising. Because it was the real patient dying of a cancer of lungs.

Agency: DDB Worldwide, Singapore
Creative Director: Terrence Tan
Art Directors: Khoo Meng Hau, Sin
Copywriters: Daniel Ko, Jimmy Yar
Account Management: Jimmy Yar, Adeline Chang, Stella Pok