Struggle of harmful food against a stomach

Agency Z Mexico invites in restaurant La Buena Tierra to stop war between poor-quality meal and your organism. As the argument the restaurant visualises harm which causes to an organism fastfood.

Slogan: Eat more healthy food.
Company: NAZCA SAATCHI & SAATCHI MEXICO, MEXICO
Executive Creative Director: Jose Arce
Creative Director: Fernando Iyo
Copywriter: Fernando Carrera
Art Director: Fernando Carrera
Photographer: GUSTAVO DUENAS