Dirt it is good!

While all decent brands of detergent powders in the world promise a dazzling whiteness and instant removal of all stains, concern Unilever "resolves" one of the brands to turn inside out usual messages and communicate from the audience a little differently...
Any more the first year powder OMO and agency BBH declare "the Dirt it it is good!".

To be spoilt it it is normal for the child who grows, creates, learns the world and has fun how naturally for normal children. Except advantage developing, that children so conduct themselves there is an advantage for health - they form strong immunity. Starting this campaign, the owner of a brand, company Unilever, hopes also for social effect as present children grow in a cocoon of the city apartment, pasted to the TV and the Internet.

OMO declares: "Phrase" the Dirt it is good "underlies our brand and is protected by the patent which gives to your children freedom to be spoilt, and to you to be assured that OMO will remove all these terrible stains. We believe, that the dirt is very necessary for completeness of our life, both for young, and for the elderly. And since then, as we have started this campaign, sales OMO have grown on 5%".