Kind «uterus eyes» in social advertising against a cancer

Canadian agency Cossette has created a social trailer of "The Uterus Eye".

In a province British Columbia has taken place week of the Prevention of the Cancer of the Neck of the Uterus and Cossette by request of British Columbia Cancer Agency has created short and very simple trailer which was broadcast at cinemas and showed all simplicity and speed of check on new growths.

The roller of "The Uterus Eye" shows to the spectator an office of the doctor and actually the doctor taking the analysis, as if "uterus eyes".

The curtains opening and closing the screen, it is easy to imagine as vertical eyelids, from here and the courageous name of a spot.