Shit it is obligatory happens

The Canadian organisation on safety and insurance of workplaces WSIB and agency FCB Canada have continued terrible social campaign "There are no accidents", struggling with negligent attitude to a life of people during official duties.

Safety precautions ignorance kills

A series of impartial prints shows, how people die of safety precautions ignorance. Visually it is displayed so, that the signs warning about danger became a cause of death.

Accidents not accident

A series of bloody spots asserts, that accidents on a workplace at all accident.

Creative strategy conducts an audience to the main thought: all accidents, ostensibly accidents, them actually are not. All traumas — result of the constant irresponsible relation of managers to safety of employees.