In Ogilvy New York have thought up city Hopenhagen

Agency Ogilvy & Mather New York to December conference on change of a climate in Copenhagen СОР15 has developed campaign «Hopenhagen».

Scraps of human faces

The campaign name is formed from association of words «Copenhagen» and «hope», that already should show the attitude of people to a problem of change of a climate and what expect from conference in Copenhagen.

Actually campaign consists of a spot, three prints and a site. The central idea has been found in collages of photographer John Clang which makes of scraps of portraits of new freakish people. It became a symbol of unity of mankind which can declare the relation to climate change by a uniform voice.

We can change a climate!

Tagline: «6.8 million people. One voice. Together we can struggle with climate change. Join movement on hopenhagen.org».
Tham Khai Meng, worldwide creative director, Ogilvy & Mather: «John Kleng has transferred thought on association of citizens of the world during this moment. This idea shows a variety of mankind and as all together we can make something with climate change».

John Clang, the photographer: «My work shows citizens of city Hopenhagen, people of all age, races and the nationalities uniting in support of positive movement. For video have photographed 100 inhabitants of this city, which have united to share the message of hope of the best planet. You have no value, where do you live or whence. If you trust in the best future for our planet and more worthy life, you citizen Hopenhagen».