Leaving on road, you walk in danger

In New Zealand, as well as in any other country of the world, people annually perish, passing road to not put places. Agency Ogilvy New Zealand struggles with this problem by means of advertising on asphalt.

The car have compared to a shark

Auckland City Council has ordered campaign which calls "Don't step into danger", equating danger from the car with a shark, a volcano, a snake.

Dangerous road